Our Story

Our Story

it all started…

in 1979 howard k. freilich, a young, energetic entrepreneur, and horticulturalist founded blondie’s treehouse, inc. the company, conceived over 35 years ago as a one-man show, has grown to be one of the largest horticultural firms in the united states. known for its innovative designs and excellent customer care, blondie's has received over thirty national awards for design and service.

here we are now

blondies comprises the best that ny has to offer. our downtown showroom on 242 west 30th street houses our landscape design staff and urban horticultural services. on display are the many product lines that blondie’s offers from furniture and vessels to botanically inspired décor. you will also find a number of model greenwalls, where we test various products, and through their maintenance have a deeper understanding of the systems. it’s a great place to stop in and see what’s going on.
pay us a visit anytime!

Our Flower Studio is situated in the heart of New York City, granting us access to the unique finds the city has to offer. Blondie’s has established relationships with the best local growers as well as europe, south america, israel and south africa who ship directly to us, providing us with the highest quality and the freshest product available.

thirty miles north of nyc, in mamaroneck new york, you will find our greenhouses and corporate headquarters. a renovated, one hundred year old factory provides us with over 35,000 square feet, where we are able to accommodate our one acre exterior yard, greenhouses, interior plant center, holiday showroom and storage facility, special event workshop, replica studio and administration offices, all under one roof. with our fleet of vehicles, housed in westchester, we can easily reach all of our clients in the tri-state area and beyond.

BTH featured by The Westchester Bank

testimonials

“I have worked with Howard for 6 years and I value his partnership. He has been a great friend to The Plaza and I thoroughly enjoy working with him. I have very specific taste and requirements and he listens and is extremely responsive. He is a great collaborator and I like his work very much."

— Kristin Franzese, The Plaza

"With the holidays just around the corner and the craziness of the office move, I would like to express my gratitude to all the staff at Blondie’s Treehouse. I am not alone when I say what delightful people you are….we have made many “Blondie’s friends” over the last 28 years and we will never forget you. Your thoughtful gift was enjoyed by all of us."

— Vicki + Staff at Brown Paper Company

"On behalf of the leadership team at JW Marriott Essex House, I thank you for helping us make the "JW Kid's" program launch a stunning success. Blondie’s understood our floral concept from a simple phone call and the team executed our vision perfectly. Your creativity added visual ambiance and a whimsical touch to the event that matched the corporate program of healthy eating for kids. Thank you!"

— Martin Mariano, Director of Food & Beverage, JW Marriott Essex House New York

"Happy New Year! Just wanted to pass along that the Landlord was very pleased with how the Holiday decorations came out this year. Kudos to you and your team!!"

— Sandra A. Calabro-Lambe, RPA/FMA
Property Manager, Boston Properties

"Blondie's helped us make and maintain a beautiful patio area on the second floor of our office. The hydrangeas were full and changed from blue to white as the summer progressed, but they were always a lovely respite from the hectic pace of our office. Blondie’s not only kept our space looking beautiful, but were always polite and on time during regular maintenance visits."

— Chloe Brown, Libra Capital US, Inc

“The service Blondie’s has provided for us has been excellent from start to finish. We are beyond pleased with the business relationship we share. Raptor could not ask for anything else from this amazing company. Thank you for everything throughout the years.”

— Alexis Sherry, Raptor Capital Management

“I have been using Blondie’s Treehouse for over 20 years. I was first introduced to their service at Cartier in the late 80s, and I in turn hired them for each of the three companies that I have been working with over the years - I have never been disappointed.Their staff is knowledgeable, reliable and loyal. I highly recommend Blondie’s.”

— Catherine Goetschel, Office Manager

“We have worked with Blondies for a long time and they do a great job! When I came to the hotel about 2 years ago, I wanted a new look and they did a super job of delivering. Many of our guests complement our fresh flowers. You will see many photos of our flowers on facebook, tripadvisor. Howard is easy to work with.”

— Peter J. Strebel, 
Area Managing Director, Omni Berkshire Place Hotel

“Blondie's Treehouse designed, installed and coordinated our garden with great skill and professionalism. We dreamed of creating a natural bluestone patio and lush shade garden. Blondie's got our vision immediately and used their extensive knowledge of plants and landscape construction to develop a constructable and sustainable design. As an architect, I look forward to working with Blondie's on projects for my clients in the future.”

— David Hecht, New York City resident

"Blondie's Treehouse Inc. has provided our hotel with trees, fresh flowers and holiday decorations since we opened the property in 1991. In today's business environment, it is rare to find a supplier who thinks long term, and considers business relations as a partnership. Howard fits that description which is the reason we kept Blondie’s as our horticulture supplier for the past twenty years."

— Michael Silberstein, General Manager, Crowne Plaza Times Square Manhattan

"I have been working with Howard and Blondie's Treehouse Inc., for over 10 years now at two different properties. In my new position as Director of Rooms at Mandarin Oriental, I have dealt with Howard on a regular basis. He always gets back to me the same day I reach out to him and always handles all issues by the next day. The hotel's plants and flowers always look great."

— Sharmila Tandon, Director of Rooms, Mandarin Oriental NYC

“Howard, Freilich, President, Blondie’s Treehouse, Inc. For ‘growing’ a real Queens success story, the creation of a prestigious commercial interior landscaping and holiday display business, by Queens native son and graduate of John Bowne High School, and for his long-term history with QBG, beginning in his days as an intern in the 1970s”

— Susan Lacerte, Queens Botanical Gardens

our design + sales team ranges from landscape architects and designers, to interioscapers, floral designers, special events and holiday coordinators. we will match you with the individual who will assist you with exploring creative horticultural and design solutions. our extensive resources enable us to offer every level of interior and exterior plantscaping products. from foliage and specimen plants to containers and hard goods, blondie’s can provide you with the best the industry has to offer.

our operations and installations team are there to support each project every step of the way. from procuring the highest quality plant material to managing a custom container order, they are reliable and consistent. our clients can rest assured that their project will be installed in a timely and professional manner.

our horticultural service team is responsible for the care and maintenance of live plants and arrangements. supervisors insure that all aspects of your interior and exterior plantscapes are tended to thoroughly and efficiently. we encourage education and individual growth within our company. we are very proud that the majority of our staff have been with us for more than a decade.

Awards

interiorscape: 2000 best projects award for "plaza hotel"

westchester small business council and the county chamber of commerce: crowne plaza hotel, white plains, ny

associated landscape contractors of america (alca): environmental grand award for "chelsea waterside park"

associated landscape contractors of america (alca): environmental improvement award of merit for "cushman & wakefield 222 e. 41st st. lobby"

associated landscape contractors of america (alca): environmental improvement award of merit for "pfizer"

interiorscape: best projects award for "the westchester"

associated landscape contractors of america (alca) environmental improvement award of merit for “mmc plaza”

associated landscape contractors of america (alca) environmental improvement award of distinction for "holiday dinosaurs at american museum of natural history"

associated landscape contractors of america (alca) environmental grand award for "museum of natural history butterfly exhibit"

associated landscape contractors of america: environmental grand award for "lighting of the winter garden"

interiorscape: best projects award for "citibank, long island city"

associated landscape contractors of america (alca): environmental improvement award of merit for "cammeby’s"

associated landscape contractors of america (alca) environmental improvement award of distinction for “natella residence"

associated landscape contractors of america (alca) environmental improvement award of distinction for "project display – new england fall" and "new england christmas"

associated landscape contractors of america: environmental improvement award of merit for "frog exhibit"

press

The Westchester Bank

Total Landscape Care

170 Amsterdam

ORE Inc.

The Larstrand

Array Article

Designer Spotlight

Luxury Listings

Summering in the City

WAG Magazine

BTH Continues to Grow

Total Landscape Care

Landscape Lighting

services

blondie’s treehouse is a dynamic horticultural company offering many specialty services. in order to provide each client with the best possible care, we are organized into the following departments:

• landscape architecture • landscape design + graphics • design + build • consultation • permitting + expediting • project management • plant and materials procurement + installation • landscape maintenance program • seasonal color programs • container design + maintenance • seasonal cleanups • irrigation services • lighting design • pruning and arborist services • hardscaping • quality assurance program

• complementary consultation • on site walkthrough • plant + container specification • computer renderings • color rotation programs • seasonal displays • award winning installations • horticultural service programs • disease + insect control, if necessary • specialty services • quality assurance program • plant guarantee program

• delivery • scheduled floral refreshments • freshness guarantee • event set up + removal • free consultation • custom design • branding services • seasonal displays • rental programs • wire services

• design and development • fabrication + production • custom installation • maintenance • removal + storage • refurbishment • 24 hour turn around • leasing package programs

• design services • single point-of-contact • procurement services • consulting services • interior live, replica + preserved plants • exterior live, replica + preserved plants • decorative containers • seasonal + fresh-cut floral programs • green walls • holiday décor + seasonal displays • guaranteed service programs • single project site or multiple regional or national sites • lease and purchase options available • local + national installation teams • horticultural service programs • national service partnerships • quality assurance programs + management

• consultation • custom design + graphics • international shipping capabilities • branding services • seasonal rotation programs • worldwide installation • maintenance services

• full service horticultural programs • consultation • custom design + graphics • branding services • blooming rotation programs • maintenance services • seasonal programs

sectors we service

  • Property Management
  • Hospitality
  • Commercial Offices
  • Architects and Designers
  • Residential Buildings
  • Shopping Centers
  • Healthcare Facilities
  • Special Events and Weddings
  • Private Clients
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